Privacy and cookie policy
Last updated 25 October 2026. Obie Digital is run by Stephen O'Brien. This page explains what this website collects, the cookies it uses and what happens to your information. I follow the Australian Privacy Principles in the Privacy Act 1988.
What I collect
If you use the contact form, I collect what you type: your name, email, your message and the options you tick. The form also records the page you were on, where you came from and any campaign tags in the link (for example utm_source or gclid), so I can see which ads and searches bring in enquiries. Those details are kept in a small file in your browser (a cookie named od_attr) for 90 days and sent only if you submit the form.
The site also uses Google Tag Manager and Google Analytics 4 to count visits and see how people use the site. These use cookies and collect your IP address, device and pages viewed.
Cookies
Cookies are small files a website saves in your browser. This site uses a few, and none of them are for advertising to you on other sites.
od_attr(this site, 90 days): remembers the first page you landed on, where you came from and any campaign tags, so an enquiry shows which ad or search it came from. It is only sent to me if you submit the form._gaand_ga_*(Google Analytics, up to 2 years): count visits and tell one visitor from another without saying who you are._gcl_au(Google, 90 days): links a click on a Google ad to an enquiry, so I can see which ads are worth paying for.
You can block or delete cookies in your browser settings, and the site will still work. To stop Google Analytics on every site, use Google's opt-out add-on. Australian law doesn't require a cookie banner, so this page is where I tell you about them instead.
Why
To reply to your enquiry and to understand which marketing works. I don't sell your information and I don't send marketing emails you haven't asked for.
Who sees it
Form messages pass through Web3Forms, which delivers them to my inbox. They are kept in my email and in a private lead sheet. Google receives the analytics data described above. Some of these services store data overseas, including in the United States.
How long I keep it
Enquiries are kept while we are talking and for up to three years after, then deleted. Analytics data follows the retention setting in Google Analytics.
Your rights
You can ask to see, correct or delete the information I hold about you. Email stephen@obiedigital.com.au and I'll reply within a working day or two. If you're not happy with how I've handled it, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.