Google Ads Gold Coast, managed by one person
Google Ads that show what each enquiry cost
At Obie Digital I run Google Search ads for Australian service businesses and trace every call and form back to the ad that brought it in.
- Run in your own Google Ads account
- Cost per enquiry, every month
- Month to month, one month's notice
Google AdsCampaign: Emergency plumberBurst pipes, blocked drains and hot water, fixed today. Upfront pricing and local plumbers across the Gold Coast.
What I use for Google Ads
- Google Ads
Google Tag Manager
Google Analytics
Data Studio
Semrush
Meta
Zapier
What's included in Google Ads management
A setup built around the jobs you want, then weekly care. You pay Google directly for the clicks. My minimum is $1,500 a month in ad spend.
Setup
- Account and campaign structure, keyword research, negative keywords and ad copy, built around the jobs you want more of
- Conversion tracking on phone clicks and forms, tied to each campaign and keyword
- Your lead Sheet and Data Studio dashboard connected
Management
- Weekly checks, and a review of the searches that triggered your ads, cutting the ones that waste money
- New ad tests, a plain report and a short call on what to change next
- Up to an hour of questions
Know why
Every enquiry arrives with the ad that brought it in
Each phone click and form is saved with its campaign and keyword. Your Data Studio dashboard then shows spend, clicks, leads and cost per lead for each campaign.
- What each enquiry cost
What you spent on Google Ads, what it brought in and what each enquiry cost, campaign by campaign.
- The keyword behind each lead
Every enquiry saved with the campaign, keyword and page they landed on, so wasted searches are easy to spot and cut.
- Your lead Sheet
Mark each lead as won or lost and add what the job was worth, and you'll see your return on ad spend too.
- Your dashboard
Spend, clicks, leads and cost per lead in one Data Studio dashboard, ready whenever you want to look.
Five things to ask anyone who runs Google Ads
| Ask them | My answer |
|---|---|
| Whose name is the ad account in? | Yours. You pay Google directly and I'm added as an admin. |
| Who actually runs my ads? | Me, the person who set them up. |
| How will I know what each lead cost? | Every phone click and form is tied to its campaign and shown in your dashboard. |
| Am I locked in? | No. Month to month, one month's notice. |
| What if Ads aren't right for me? | I'll say so in the free check, and point you to SEO or your Business Profile instead. |
How getting started works
Four steps. If Ads aren't worth it for you, I'll say so at the first one.
A free Ads check
The jobs you want, what one is worth to you, your budget and your current account if you have one.
A written quote
Setup, the monthly fee and what I need from you, on one page.
Setup
Campaigns, tracking, lead Sheet and dashboard built in your accounts. Usually about a week.
Live and looked after
Weekly checks, wasted searches cut, new ads tested, and a monthly report and call.
Your ads are run by the person who set them up
Ads I've run and accounts I've set up.
I'm Stephen. I've worked in digital marketing for 9+ years and do every part of the work myself, from the free check to the monthly report.
Stephen, Obie DigitalGet a free Ads check
Send me a few lines about your business. Here's what happens next.
- A reply within 2 business days
From me, with a few questions and a look at your current site if you have one.
- A written quote
What I'll do and when, on one page. Nothing starts until you say yes.
- Built and tracked
Set up in your own Google accounts, with every enquiry in your dashboard.
Google Ads questions
The ones people ask before they start.
How much do Google Ads cost in Australia?
You set the budget and pay Google for each click. In Australia a click for a trade or service search often costs a few dollars to $20 or more. On top of that is my fee: $1,200 to set up, then $400 a month plus 10% of your ad spend, with a minimum spend of $1,500 a month.
Is $10 or $20 a day enough for Google Ads?
For most service businesses, no. At $10 to $20 a day you get too few clicks to learn which searches bring in jobs. My minimum is $1,500 a month in ad spend. Below that, your Business Profile and SEO usually do more for the money.
Do I own my Google Ads account?
Yes. The account is in your name and you pay Google directly with your own card. I'm added as an admin. If you stop working with me, the account, campaigns and data stay with you.
How long before Google Ads bring in enquiries?
Ads can show within days of going live, so the first enquiries often come quickly. It takes a few weeks of data to see which searches bring in the jobs you want. Judge it on the first two to three months.
Can you run my ads if you didn't build my website?
Yes. Tracking, the lead Sheet and the dashboard are set up on your existing site, and I need access to your Google Analytics. Some Wix and Squarespace sites limit the tracking, so I'll check yours first.
Do you guarantee leads?
No. Nobody can honestly promise a number of leads or a cost per lead. What I promise is that you'll see what you spent, what came in and what each lead cost, every month.